We will have touched upon search engine optimization slightly in some of the previous workshops but this one will be focused entirely on creating a powerful and lasting web presence for your organization. It isn't enough to build a site - you must optimize it to drive natural search traffic while implementing other online marketing techniques to boost your exposure even further. This session will explore some of these options, including paid advertisement, affiliate marketing, and social media.
The SEO & Online Marketing session will be available in Boston in February.See the full schedule | Download class material (members only)
